Earthlings Rejoice, curated by Kelsey MacDermaid

Guest curators share the art that influences their creative lives. In our Guest Curator series, we feature a local tastemaker in Canada and share their favourite works of art on Partial.

Kelsey MacDermaid, is co-founder of The Sorry Girls, a full-scale digital media brand focusing on DIY, sustainability, and interior design, which she runs along with her business partner, Becky Wright. The two started their creative journey together in 2010 when they met in university and dubbed themselves as The Sorry Girls.

As proud Canadians, they chose their name as a nod to the common stereotype that Canadians are kind and overly apologetic. In the beginning their channel was focused around small craft projects they could achieve from their dorm, such as Halloween costumes and knitting tutorials, but it quickly turned into their own creative outlet that resonated with do-ers across the globe. Now with over 2 million subscribers on YouTube, The Sorry Girls have expanded their team and brand to encompass multiple digital platforms and shifted their focus to sustainability, empowerment and education. This reach has meant that The Sorry Girls have been able to inspire all different ages and demographics to pick up a drill and do it themselves.